The Family
The brands behind Balance Group.
Every brand plays its own role in the Balance Group story—jump to any of them below.
Balance Group brings fitness and food & beverage together under one roof. Flare Fitness, Macro, Burn Training, Rocket, Soul by Flare, Flare Festival and Ashoka work as one family to deliver a complete lifestyle experience.
Welcome to Balance Group, where fitness and food & beverage harmonize to create a comprehensive lifestyle experience. Our subsidiaries—Flare Fitness, Macro, Rocket, Ashoka and Burn Training—work together to provide the ultimate in health and wellness. From state-of-the-art fitness facilities at Flare Fitness to tailored, nutritious meal solutions at Macro, we ensure a seamless approach to well-being. Burn Training offers dynamic online programs for convenient and effective fitness journeys, while Rocket and Ashoka deliver innovative, premium experiences. Elevate your lifestyle with our holistic approach to fitness and nutrition.
To empower individuals, especially women, by fostering a welcoming and community-focused fitness environment that promotes health, confidence and personal growth—through innovative programs, exceptional customer experiences, and a commitment to excellence that inspires our members to achieve their goals and build a strong sense of belonging.
To be the leading fitness brand for women, recognized for creating a supportive community, delivering personalized fitness solutions, and expanding our reach to inspire healthier lifestyles across branches and beyond.
Every brand plays its own role in the Balance Group story—jump to any of them below.
A home-grown concept transforming the fitness scene in Kuwait by providing an engaging, enjoyable journey toward health and wellness goals. Catering to both men and women, Flare offers a diverse range of programs within a supportive, vibrant community—open gym access, exclusive classes, a swimming pool, personal training, Macro Café, sauna & steam, and rehab & recovery services.
A delivery-based platform offering personalized meal plans tailored to individual fitness goals. Crafted by a team of expert dieticians, and built on fresh, high-quality ingredients and partnerships with leading international suppliers, Macro's plans address obesity, overweight, underweight and other health conditions—helping clients transition seamlessly to healthier lifestyles.
A fitness application designed to make personalized fitness accessible to everyone. Burn offers programs tailored to every need, level and goal, with guided videos for every move—so members can train from the convenience of home, at an affordable price, bridging the gap for anyone who can't access a personal trainer.
A healthy fast-food restaurant best known for its signature Double Smashed Burger—a flavorful, calorie-controlled masterpiece. Designed for sharing, Rocket brings people together over food that combines the joy of fast food with mindful eating—perfect for family gatherings and social occasions.
The boutique studio concept within the Flare family, located at the Sharq branch alongside Female Gym Downtown. Soul by Flare brings a more intimate, curated class experience to the Balance Group community.
An annual celebration organized by Flare Fitness, now in its 9th year, that has become a significant event for fitness enthusiasts, professionals and the local community alike—promoting health and wellness through engaging activities, challenges and experiences.
Part of the Balance Group family, Ashoka delivers an innovative, premium wellness experience alongside the group's fitness and nutrition brands—rounding out a complete lifestyle offering.
A small, hands-on leadership team steering fitness, food & beverage under one roof.
Chairman & CEO
Managing Partner
Partner, Marketing Manager
Head of Sales / R&D
We look forward to partnering with like-minded individuals and organizations who share our vision of transforming lives and building stronger communities.